Once, a career choice boiled down to electing a predetermined path and slowly climbing the corporate structure, with a reasonable degree of job security. This model is becoming as extinct as other forms of labour organisation such as serfdom in the distant past.

Nowadays, you have to be flexible and ever ready to learn and unlearn, dedicate more time to networking and think independently – how can I create value with the skills I have and the technology at my disposal? Answering this question is the key to surviving and thriving in the world of Work 2.0.

This is good news for everyone who wish to express themselves fully and take complete control of their lives – now is your time to shine!

Knowledge will be the key source of comparative advantage for businesses and their employees in the 21st century. Economists are reaching the conclusion that in the long term the only sustainable source of competitive advantage is creativity – the basis for new ideas, launching new products and services, expanding knowledge into hitherto unknown dimensions (the power of creative economies). Creativity is the ability of creating something new, and a creative product has real economic value. These products include copyrights, patents, trademarks, design, making up a cluster known as the creative sector or the creative economy. They are sometimes also known as intangible industries”. S.Prokurat, “Work 2.0: Nowhere to hide“, 2013, p.42-43.

Employment share of nonroutine and routine jobs


source of the image: S.Prokurat, “Work 2.0: Nowhere to hide“, 2013, p.44.

“As a result of globalisation the production of labour-intensive industrial goods has moved to East and South-East Asia, largely reducing the price of these goods. A side effect of globalisation has definitely been downward pressure on the wages of workers in developed countries in those industries which compete with low-wage economies. Industrial work has shifted east to Asia. What’s more, often many manufacturing jobs went to China not because Chinese workers are paid less than workers in the US but because they are paid less than the cost of replacement technology”. S.Prokurat, “Work 2.0: Nowhere to hide“, 2013, p.31.

This shows the type of work that has all but vanished from the West.

Industry job growth and income in the US, 2001-2011


source of the image: S.Prokurat, “Work 2.0: Nowhere to hide“, 2013, p.31.


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