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Work 2.0 – technology is upgrading our jobs

Technological progress tends to eliminate human error. Everything can be automated – argues Christopher Steiner in the book titled: „Automate This: How Algorithms Came to Rule Our World”. People desperately want to know whether technology and machines are going to take work away from them – but this question should be reversed. Who will work in the Digital Age, the world of Work 2.0? (more…)

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Winner Takes All and How Not to be a Loser in Work 2.0

In the book Sergiusz Prokurat talks a lot about the strategies individuals need to employ to adapt to the world of Work 2.0. Here we would like to enumerate some reasons for why this is so important and provide a brief summary of the book’s recommendations.

There are many reasons you should adapt to new trends on the labour market, but probably the most distressing trend and one which should be your main motivator is increasing job polarisation. As early as 2011 the McKinsey Global Institute identified three types of work:

  • transformational (construction, physical activity, etc.)
  • transactional (routine white collar jobs)
  • interactional (jobs relying on knowledge, collaboration and expertise)

One of the main trends identified in the book  is that increasingly transactional jobs are being streamlined and automated, which inevitably leads to growing unemployment among the middle class. Previously stable lifelong careers and jobs in call centres, in banks’ operations departments and many more are being lost (forever) to machines. The same goes for transformational jobs, where production processes have, in fact, been automating for some time now.

This has inevitable consequences for income inequalities worldwide:


source: http://www.economist.com/node/21528434

Of course the rising inequalities shown in the graph taken from The Economist have been caused by much more than capital-biased technological change, yet there is no denying that these changes owe much to the substitution of workers by capital, i.e. automation.

What can we do?

There are a number of recommendations in the book and please do read it if you are interested in the whole picture (especially chapter 5 which deals specifically with individual strategies of navigating Work 2.0). For now, we can summarise the main findings in four main points:

  1. Identify market niches for specific skills
  2. Match these niches with your strengths
  3. Acquire the skills you lack to offer top quality work
  4. Create your own interactional job

In order to survive in the new world of work you have to know that the old system of stable careers with gradual promotions is dead. If you want to be a winner of this winner-takes-all market, you need to analyse your situation as if you were a company – what products (work) are in demand and which out of these are you good at (your core business). If you lack some complementary skills to those which are your forte, acquire them.

Also, don’t idly wait for work to find you. Be proactive, sites such as freelancer.com are there for a reason – there’s demand for people who’ve created their job just like you. You’ll increasingly be in the majority, 58% of American employers said  they will create more part-time, temporary or contract employees and 22% will outsource more jobs.

If you want to keep your head above water, jump on the bandwagon of  Work 2.0 today, be:

  1. Ready to learn and unlearn for the entirety of your professional career
  2. Flexible with your work and the way you do business
  3. Interactional

This is especially true for young people entering the labour market, who are most at risk of being irrelevant and not finding a job. But, in truth, each one of us should ask ourselves what value do we generate in the world of Work 2.0 and whether it’s time to reinvent ourselves?

Much more right here…

Sergiusz Prokurat, Jan Fabisiak

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Media kit – Images for media

Book image




Book 3D (transparent background)




Book in 3D 1



Book in 3D 2



Book image (with IPAD)



Author image

Sergiusz Prokurat


Sergiusz Prokurat



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Book info


BOOK INFO: “Work 2.0 : nowhere to hide”, Author: Sergiusz Prokurat, Publisher: University of Euroregional Economy / CS. Published in 2013.

Paperback: 152 pages, Product Dimensions: 8 x 5.2 x 0.3 inches.

ISBN-10: 1492252468ISBN-13: 978-1492252467,

Published in USA,UK, Australia, high quality images are available at media kit at: http://www.work-2-0.com

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